Check The Box

Charity Name
Legacy of Life Hawaii

Charity Type

CFC Number
73679

Cause Area

Transcript

Legacy of Life Hawaii Check the Box commercial targets young adults to inspire them to "check the box" to be an organ, eye and tissue donor when applying for a driver's license or State ID.

Video Transcript:
Title: check the box TV30

Video: "Lifestyle" shots of "Real People"- featuring target demo - doing real things:
At the beach, guys get surf boards off car racks and head to water, one turns to camera and says:
Audio:(over music)
Announcer: voice over scene:
It's such a simple thing.
Real person #1 speaking to camera:
"Check the Box!"
Friends grinding: having fun at L&L one looks up at the camera and says:
Announcer, voice over scene:
You can change a Life...
Real Person#2 speaking to camera:
Check the box!
Video:
Friends hiking on a trail, one turns to camera and says:
Audio: You can restore a life...
Real person #3 speaking to camera:
Check the Box!
Video: Friends shopping at a mall, one turns to camera and says:
Audio: Announcer, voice over scene: You c an save a life..
Real person #4 speaking to camera: Check the Box!
Video: Show real person going into DMV and working on application: They speak to us directly
Audio: Announcer, voice over scene: How? When you get your drivers license.. Real person #5 speaking to camera: Check the Box!
Video: Show real person at family party (at beach) fun and ukes, etc. Real person addresses us directly:
Audio: Announcer, voice over scene: You can do the simple thing that means so much... Real person #6 speaking to camera: Check the Box!
Video: Close up o pen checking box, graphic with information, sponsor ID, etc. Multi - panel(Brady bunch) of all spokespeople
Audio: Announcer, voice over scene: Checking the box to become an Organ and Tissue Donor lets you pass on the Legacy of Life. Join your neighbors, family and friends and...
All "real people", simultaneously speaking to camera: "Check the box!"